Memory System



it’s advisable to think and “feel” in the language you are using at the moment and not to translate from one to another   ...    by that I mean, express yourself to your best ability with what you’ve got and what you want to say   ...  if your listener doesn’t understand you, s/he will say something   ...

now let’s see, when you are reading in English you ARE thinking in that language    ....   if you don’t understand one word, it is up to you to get a grasp of all the intricacies of that one word   ...   but the question (Q) is: “how often do you want to look up such words?”   ...

since I learned the memory system, I “stick” the words into it and I can easily access them again when I need them   ...  and yes, I'm actually like everybody else   ...  

I google stuff too  ...   but what I find always impressive is when people say something pertinent, that only could have been done if they were engrossed in a subject for a very long time   ...   and then in a casual conversation, at the appropriate moment, come up with a golden nugget at the dinner table   ...   general knowledge  ...   education   ...   the one who knows "all the tricks"    ... 



   [ Henry Ford said:    (Negative mind-sets)




    “Whether you believe you can do something, or believe you can’t, you’re right”. ]


The Major System

The “trick” is to give very specific consonant-letters to your body parts.


It is a special code. The old Greeks used it more than 3000 years ago. In ancient Greece, the poet Simonides use it and a system based on structural layouts also later used in ancient Rome by the great orator Cicero.



The Major System was devised in the mid-seventeenth century by Stanislaus Mink von Wennsshein (he’s got it from the Greeks). Von Wennsshein’s objective was to create a memory system that would convert numbers into letters and letters into numbers, thus allowing the memoriser to make words out of any combination of numbers, and numbers out of any combination of letters.


In the eighteenth century the system was modified and improved by an Englishman, Dr Richard Grey.


In converting numbers to letters, the Major System has a special code, devised so that, by its very nature, it allows itself to be memorised. 


Once you have grasped the Special Code, it is possible to translate any number into a word and any word into a number.


You do this by decoding the number into its appropriate letters. Once you have the letters in order, you use the vowels and the letters h, w, and y, which do not have any number-equivalent, as “filters” to help you make meaningful words.


For example, the number 11 translates into the letters d and d, giving the word dad. Similarly, the number 43 translates to the letters r and m, giving the word ram.


Using one of the vowel “filters” (and in devising the word it is always best to try 'a' before 'e', e before i, etc. because doing it in this way will always enable you to “get it back” (retrieve, reconstruct) more rapidly and efficiently should you “lose” it), you discover the word “ram”, which immediately translates back to the number 43. (with the body parts trick: bottom and thigh, you could tell yourself a short story [never to somebody else or they think you are crazy], i’m sitting with my bottom (4) on a ram and holding on tight with my thighs (3), done. On my bottom (body part number 4) is a ram, ram is number 43, 43 is a ram. That is the permanent “picture-word”, the PEG for 43 on your body, ready to be used in the Major (Memory) System.

Similarly, the number 82 translates to the letters f and n. Again, using the vowel “filter”, you immediately have the word fan (ventilator; enthusiast), which itself translates back to the number 82. On the body, it is on the knees.



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Memorising Dates, Phone, Card and Code Numbers

Using the Major System, you can thus translate any number (including phone numbers) or any date into meaningful words or phrases that make those numbers or dates simple and easy to recall (PowerRecall©.) at your convenience.



Of equal importance, and what is to the main focus of what will come, is the fact that the Major System allows the brain to generate 100 Key Memory Images, “picture-words”, pegs, to which you can then link whatever 100 items you wish to memorise. And, from this new base of 100, to leap to 1000, 10.000 and infinity!



The Major System – One Hundred




The Major System “One Hundred” consists of the numbers 0 to 99, and the words next to them (which become your permanent Key Memory Image Words, “picture words”, pegs). You make them up by taking the letters that the numbers represent, and adding a vowel or two in between in order to make appropriate words that, when decoded, translate back to the number. When checking which vowels work, always try ‘a first, then ‘e’, then i, then o, then u, and then h, w, and y. Why? Because should you ever be under stress or for some reason not able to recall your Key Memory Image, it will make it much easier for you to get it back if you have an easy, alphabetically based system to assist you.




The Basic One Hundred are presented in matrix form stuck to your body to enable you to check instantaneously in groups of tens, and to observe the pattern that ripple through the entire system, making it even easier to memorise.




As you memorise the Basic One Hundred, make sure that you regularly refer back (once a week, then once a month, then every three months, and finally once a year should you not use it regularly), in your mind’s eye, to the Special Code, and that each word in your Basic One Hundred has an especially clear image that, in itself, incorporates as many of the Memory Principles and Techniques as possible. 




If, after continual practice, you note that a particular word is causing you difficulty, and that a different word using the same letters is constantly imaging itself in your mind, feel free to use the word which your own mind recalls more easily.



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Now, the first thing we want to talk about and improving our own instant recall memories, actually releasing our own, our instant recall memories is the first important fact of how the mind works.

The Basic association techniques are really ineffective. You could read every book on ways how to improve your memory, but nothing would really work for you in the long run because the basic association techniques are really ineffective, and you will never read in those books how the mind works. You won’t read something that will really make sense to you. And through trial and error we co-developed this concept, which is really a truism on how the mind works.

The first premise that you first must completely understand is this: The mind … thinks … in … PICTURES … You … think … totally … in pictures. Not words, not concepts, not ideas, not abstract thoughts, but you think in pictures! It’s the language that the computer that you have in your head works with and can process, and can assimilate. It’s the data point that you can put in so that information comes out properly – Pictures is the magic!

I heard that statement at a seminar, I attended, at Richmond College. And a Professor of psychology from a Polytechnic stood up and said: ‘I disagree with you!’ He said, ‘I think, that Your mind works in pictures. I believe, that my mind works with concepts, thoughts, and ideas. And abstract pieces of information, but not pictures.’ And then the lecturer said: ‘Ok well, let me show you that in fact you do think in pictures.’ I only ask you right now a couple of Qs and answer (A) these yourselves because I think this will help you come to the conclusion, to the strong conclusion that pictures, is what your mind uses.

The first Q is this: ‘If I’d ask you to describe to me your living room couch, could you do it?’ of course you could, you’d say: ‘Yeah Rob, it’s a blue couch, it’s got three puffed pillows, it’s sitting next to the wall in your living room. In a matter of fact, it’s got a cigarette burn on the arm portion of the thing.’

What appeared in your mind? It was a picture of the couch. You could see it in your mind’s eye. Was it the words ‘blue couch’ with ‘three puffed pillows’ ‘sitting next to wall’ with ‘cigarette stains on arm.’ No, you wouldn’t see words. You would see the picture.

Wherever you are right now, I want you to find something in the general vicinity of the room you’re in – maybe it’s a picture, maybe it’s a plant, maybe it’s something on your desk, maybe it’s an article of clothing that you are wearing – whether it’ll be a tie, or a pair of shoes, or something. Find something right now, one item, and look at it:

· see the colours
· see the texture
· see the detail Really observe one item.

Look at it:

· see the detail
· look at all the texture
· look at the colour

Now close your eyes … (well, not as you’re reading this hehe)

Could you describe what you just saw, to me? Of course you could, but the Q is what appears in your mind? Is it words, a sentence, a paragraph, or is it a picture? It’s a picture.

If you stood outside and saw a car accident, the police would come and say: ‘Where you an eye witness?’ You would say: ‘Yes, I’m an eye witness.’ ‘What did you see?’ ‘Describe to me what you saw.’ You say: ‘Well, this white Porsche came screaming around the corner and just slammed into the tree.’ And again, the Q is: What would appear in your mind, words or pictures? You see, we think in pictures.

It is universally accepted today that we think in pictures, let me give you an example, you go onto a plane; in 1975, there was a sign that said ‘NO SMOKING!’ and an international airline said that in four or five languages. All of a sudden, someone got smart and said: ‘We can just put one sign.’ And what is that sign? Is it words? No, it’s a picture of a cigarette with a line through it. That means no smoking in Japan, it means no smoking in Turkey, it means no smoking in Germany, France, America, even Russia. A picture of a cigarette with a line through it means NO SMOKING. Do you understand that ‘pictures’ is a universal language?

Years ago, my dad used to walk into a public building and there would be a sign, it said: ‘ Men’ … oh, that’s the men’s toilet. ‘Women’ that’s the women’s toilet. Again, at international places they put the outline of a man, and the outline figure of a woman like in a dress. And ppl know – this is the men’s toilet, this is the women’s room. Pictures again are universal.

Back in the seventies they started changing all the street signs throughout Europe and the U.S... It used to say ‘NO U-TURN’ What does the sign now say? Can you remember? It’s a picture of a U with a line through it, means – NO U-TURN. It used to say ‘SCHOOL CROSSING’. Now what is it? It’s a picture of two pupils carrying books. There aren’t any words on the sign.

Pictures are universally understood that’s how our mind works. Let me ask you one more Q. I love to ask this Q because every time I ask, I’m waiting for someone to say yes, and is there anyone reading this that dreams at night totally in words? Of course not, how do you dream? You dream in pictures because that’s what the mind works with. That’s how we process information totally by pictures. Yes, there are theories, there are concepts, but our mind still works with pictures and I’ll show you later how we transform the abstract, the concepts, the theories, into pictures because pictures is the only language your computer/mind can operate with.

If you don’t plug in pictures then there is nothing to go out, if you don’t put pictures in you can’t get any information out and that’s when you forget.

Example: You see someone’s face, you hear their name. The face goes in as a picture; the name goes in as a sound, an abstract. And what do you remember, ppl? ‘I never forget a face,’ because it’s a picture. ‘But I’m terrible with names,’ because it’s a sound. Pictures are memorable, abstracts get forgotten.

We’ll talk later of how to take abstracts and convert them to the information our mind can work with. But right now, let’s work, and I show you how powerful your memories are, just by using the one simple knowledge point, this one simple premise in terms of being able to remember.


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There is an important step that I want to talk about here, and that is this: Even though your mind works in pictures, and thinks in pictures. The exercises that we’re going to do together will begin to stimulate parts of the brain called neurotransmitters. You see, these techniques that I’ll be sharing with you, and keep in mind because of Your time restrains, I’m hitting on some of the highlights to the entire Further Memory course, but these techniques are consciously applied tools and that’s fine, but there is a level that we want to get to, and that level is called ‘unconscious’ competence. It is when things happen in automatic, it is when your mind is on autopilot.

You will get to autopilot, your eyes will become like a wide angle camera, picking up and record everything it sees, whether you’re focused on it or not (mindful attentiveness, it is a paradox but your mind will be still). The exercises we’re doing consciously right now are going to begin to stimulate and release that natural ability that you have. So, keep in mind, when you consciously apply techniques, but these techniques are also exercises, they are examples, which bring you to the unconscious competence level. The level of which you’re virtually on autopilot, and that is the most exciting level, being able to see things, and hear things and without even trying, having instant recall of:

· Facts
· Figures
· Details

I had a guy calling me one time, he read this script, he goes: ‘Joe, I read your Further Memory. I followed the course. It was the best I’ve ever done,’ he said, ‘I had three promotions at my job, I can remember facts, and details, things that I read, things that are disgust in meetings, memos that come by, I remember them, I remember ppl’s names, I can make speeches without notes. ‘He said: ‘But the best thing is this – ppl think I’m smart!’ he was kidding me, he said: ‘It ain’t true.’ But really it is true when you have a great memory, ppl think you’re smart. You look intelligent. Obviously, this is going to be advantageous to you, in all areas of business.



Please feel free to call me at +49(0)151 6522 1543 and I'll explain everything in detail.







What was funny when I was talking about the professor from the polytechnic, he was describing how we think in pictures, at the end of his lecture; the professor stood up again and said: ‘I still disagree.’ And Rob said: ‘I know, it really doesn’t matter if you disagree or agree, it doesn’t really matter because it is still true. It’s kinda like the law of gravity: I don’t care if you belief in the law of gravity or not. If you go on top of a building and walk off the edge, you’re still gonna fall down, you are going to go straight, whether you believe in gravity or not. And that is exciting to me because that is a constant; you really don’t have an option.’ Same thing with – how your mind works, whether you believe that you think in pictures or not really isn’t the issue because it’s still there, it still works.

Exercise 2

Let’s talk about the second exercise that we will do together now, which will begin to stimulate your natural instant recall memory. What we’re going to do is a little technique; it’s called chaining, or linking. Let me give you a definition of this technique. The definition is simply this: In your mind, I want you to take a vivid picture of something, a vivid picture of something else, and put both vivid pictures together in your mind’s eye.

The key here, of this particular exercise is: Vivid Picture

What exactly is a vivid picture? Let me describe it to you. A vivid picture is something that you see so clearly that you can see the colour, the detail, and the texture – it’s crystal clear in your mind. As a matter of fact you can smell smells, you can hear sounds, and you can feel feelings as if you are right there. It’s crystal clear, it’s vivid, it’s in detail – it’s alive in your mind’s eye.

That’s why Dr Maxwell Maltz wrote a book called Psycho-cybernetics, and in that book he does not know the difference between that which is real and that which is vividly imagined. If that is true, and it is, as Dr Maxwell Maltz proved, then we must use this to our advantage.



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Years ago, before 1985, we had better memories. I watched a TV show with Phil Donahue, how years ago ppl had better memories because we used to exercise our minds. We read more books, and what happens when you read a book? The author uses words to paint pictures for you. You begin to visualise things in your mind, and that process like what you just did stimulates the neural transmitters in our brain.

What we’re going to do is a little exercise. This exercise is going to begin opening up, if you will, those memory receptors. It’ll show just how quickly you can remember things, when understanding one premise that we think in pictures. Let me tell you what we’re going to do. I’m going to tell you a story and all I want you to do is sit back, relax, read and picture this story in your mind’s eye. I want you to see crystal   …  

Let me give you a good example of a vivid picture. I want you to ask someone to read this out loud to you, or you record this and listen back to it later. Then close your eyes, and I want you to picture in your mind’s eye that there is a table in front of you and on that table is a lemon, you can see the texture of the skin, you can see the colour. I want you to pick up a shiny sharp knife and slowly begin to slice that lemon in two halves. And as you do you can feel the knife penetrate the skin of the lemon, you can seee some juice shoot up aaall the way down, until that you have two halves in front of you, you can see the skin, see the colour, look at the texture, begin to smeeell the lemon, the aroma is getting stronger. I want you to pick up one of those lemon halves in your hand, feel it in your hand again, on your own skin. Gently squeeze the lemon so that some of the juice begins to flow through your skin, and you feel its touch  …   and the aroma gets stronger, the lemon smell gets stronger. I want you to hold it up to your nose right now   …   and the aroma is stronger, the lemon aroma is strong, you can see it crystal clear in your mind, see the pulp, see the inside. I want you to open your mouth now and get ready   …   imagine what this would taste like   …   open your mouth, look at the lemon   …   I want you to bite down on the lemon. Ok, open your eyes. Most of you, like me, got the locked jaw there. I was like: ‘Uuuggh!’ If your mouth is full of saliva, you’ve got a vivid picture, and that is one of the keys to memory.


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The next technique I want to talk about is technique called ‘pegging’. This technique again is a consciously applied memory technique, but more importantly it’s an exercise, that begins to release the superpower, the recall ability you have. I keep talking about that that we’re trying to get you to the autopilot stage, the unconscious competence level part of the memory where you recall things virtually automatically and that is really the most important part.

One time, I was talking for the 3rd time to a group of ppl, and half way through the talk the woman who hosted the group said: ‘Joe, I’ve followed your Further Memory course. I’m halfway through it and I can’t believe it that my memory is already getting better.’ I said: ‘Jenny, tell me why?’ She goes: ‘Just this morning, I was drinking a cup of coffee reading my newspaper before my group, in the staff room, and these two guys were talking about a guitar. One guy gives the other chap a phone number and he writes it down. She says: ‘Joe, I wasn’t paying attention to what they were saying, I had no interest, I was reading my paper, but obviously I overheard the conversation because they were five feet away.’ She said: ‘That afternoon, this dude lost the paper where he wrote the phone number down, and was walking through out the studio, saying: ‘Has anyone seen Jane? I need to get that phone number from this guitarist, he gave me his phone number this morning, I lost the paper. She says: ‘Joe, I turned around, oh, I remember the number and I rattled it of.’ She says: ‘And it dawned on me, I remembered the number.’ She says: ‘Joe, I wasn’t even trying to remember the number, I didn’t do anything to remember the number, I paid no attention to what they were talking about, but I remembered the number. And that’s the level that we will slowly get to, unconscious competence, autopilot, where the eyes and ears record things and you can recall, really and virtually at will. But now, let’s go to the conscious applied technique, and the exercise of doing it actually helps us to get closer to the level we really want to be at.

This particular technique, as I already mentioned, is called ‘pegging’. Let me explain what pegging is, if you were to imagine in your own room or office there is a peg or hook on the wall. On that peg of hook, you could put your coat, you could put your umbrella, you could put a shirt, you could put anything. If you’d to leave it there, a couple of hours later, you came back and you went right back to the peg, what would be on the peg or the hook? Whatever you put there in the beginning, it would still be there.


In our mind we do exactly the same thing. We establish places where we can put information, and then later when we want to go back and recall it, we simply go back to the mental place. The mental cupboard hole, the mental pigeonhole, the mental file folder, the mental shoebox, a mental peg, a mental hook is all the same thing, mental places to store information.

The same thing occurs in our mind. You see, we need to establish mental places where we can store information. When we want to remember something, we put it in a mental place and then later, all we do is go back to that mental place and there is the information. This happens every single day in our lives. This is how we operate, for example, you want to see if you’ve got any post today. Where would you probably go to? Your letterbox, that’s the place that stores mail. If you wanted to see if you had some milk, where would you go – your fridge because that is where you store milk. If you wanted to get some money, where would you go? Well, maybe a purse, it may be a wallet, it could be different for a lot of ppl, but wherever you keep your money that’s where you would look.




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What is your willingness to change? Your willingness to learn is high but how about your willingness to change? This is where it’s at. Because if you thought we begin to think differently until now, wait until we start going through these sessions. But the big thing here is willingness to accept change. What is your willingness to accept change? And make sure you keep that part of the teachability (Professional Development Training: able and willing to learn) at the forefront of your mind throughout the course. Don’t be discouraged, be excited because the investment you make today by the effort you put in you will see tremendous results. 



Please feel free to call me at +49(0)151 6522 1543 and I'll explain everything in detail.






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